Alpha TV is a Greek terrestrial channel (prior to 2000: Skaï, the Greek spelling of Sky). The station features mainly foreign shows. Some people think Alpha TV is a division of Viacom because this broadcasts Nickelodeon shows. Greek shows including Zoungla, (Greek for jungle) are also broadcast. The studios are located near Athens.
Alpha TV's logo, when the channel was called Skaï was written in Greek letters. It was Latinized in 1995 and changed to a blue font. The logo was kept when they changed the channel name. In the year 2000, the name was changed to the first letter of the Greek alphabet to reflect channel's popularity, and used a similarity of Swiss font letters. This A (alpha) logo is similar to the Attiki Odos logo. The font letters in 2003 changed and a circle was added over Alpha, but the two As (alphas) remain.
In Cyprus, Alpha TV is broadcast on its probable parent station Capital TV. Capital TV uses the same logo as this channel.