Tuesday, August 02, 2011

Hyundai Equus gets 2011 top large premium car honors

Another day, another honor for Hyundai. Competing against the Mercedes-Benz S-Class, BMW 7-Series and Lexus LS, the perennial leaders, the Hyundai Equus luxury sedan has for the first time earned the top spot on J.D. Power and Associate’s APEAL (Automotive Performance, Execution and Layout) Study for large premium cars.

It marks the first time since the survey’s inception in 1996 that a car other than a Mercedes, BMW or Lexus has claimed the large premium category. The base starting price for the Equus is $58,900.

Hyundai, which began selling cars in the United States in 1986, had its overall biggest jump in the ranking, improving from 28th in 2010 to 15th in 2011.

The study, now in its 16th year, surveys new car buyers after 90 days of ownership, asking them to rate their impression of their vehicle’s design, content, layout, and performance. Vehicles and their brands are scored on a 1,000 point scale.

The Equus totaled more than 900 points, the highest of any individual car.

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