Tuesday, June 28, 2011

Hyundai's new verna-cular

The initial stupendous response has taken everybody by surprise. Can it continue the dream run?

The premium midsize segment (Rs 6.5-10 lakh) has always been a tricky one for all car manufacturers. City was the first to crack it, though Honda’s flagship model has been facing some speed bumps of late, prompting last month’s decision to cut prices by as much as Rs 66,000.

The previous Hyundai Verna, showcased in India four years ago and positioned as a natural progression from the hugely successful Accent, also didn’t exactly set the midsize car sales charts afire.

Enter the new Verna Fluidic, which was launched in the middle of last month. the latest Verna, which looks nothing like its predecessor, was responsible for shoring up Hyundai’s fortunes in May in a market that saw almost all car majors posting a steep decline in sales.

According to data provided by SIAM, 4,357 Vernas were sold by the end of May, which was a terrific figure in the context of the sub-2000 reported by other midsize car makers. The only other model, which has been a reasonable success, is Volkswagen Vento at 3,000 units a month.

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