Monday, October 03, 2011

Mahindra XUV 500 launched at a starting price of Rs 10.8 lakh

Mahindra XUV 500
Mahindra & Mahindra (M&M), India's leading manufacturer of utility vehicles on Thursday launched its new global sport utility vehicle XUV 500 at a starting price of Rs 10.80 lakhs (ex-showroom Delhi). The company will begin bookings from Saturday. This is the first major utility vehicle launch from Mahindra after its Xylo launch.

Mahindra will position the XUV 500 between the Scorpio and the premium SUV range which comprises of the Toyota Fortuner, Chevrolet Captiva, Mitubishi Outlander, Honda CR-V and the likes. The XUV 500 will be available in both 4x2 and 4x4 variants.

The vehicle will be launched in South Africa tomorrow. "In the next six months, it will be launched in Australia, South and Central America, Western Europe and SAARC countries," M&M President (Automotive and Farm Equipment) Pawan Goenka told reporters here.

In the domestic market, it will be first available in Delhi, Mumbai, Bangalore, Chennai and Pune. It will be pitched against the likes of General Motors' Captiva and the Toyota Fortuner, which are priced at around Rs 19-20 lakh.

M&M Chief of Operations (Automotive Sector) Rajesh Jejurikar said the price of the XUV500 could be revised after three months, depending on commodity prices and other input costs.

Stating that the new vehicle is a reflection of the firm's ever-growing global aspirations, M&M Vice-Chairman Anand Mahindra said: "XUV500 is much more than a car. It will be another cult vehicle, as Scorpio was."

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