Sunday, July 10, 2011

VW set to extend small car portfolio in India with UP!

volkswagen car
Volkswagen, Europe’s largest passenger carmaker, is working out a pricing strategy to bring Volkswagen UP! car to India to cash in on the growing small car market in the world’s fastest growing automobile market after China.

The Polo and Vento brands of the German auto major have been a runaway success registering a huge volume in the Indian market. In order to further boost its volumes, the company will position Volkswagen UP! car below Polo in India.

John Chacko, president and MD, Volkswagen group India, declined to talk about the company’s plans to bring Volkswagen UP! car to India. When contacted, Holger Nestler, executive director, technical and member of the board, Volkswagen India, too did not share details.

But the company, with the success of its Polo and Vento brands in diesel and petrol versions, is upbeat that Volkswagen UP! car will give a choice to customers and will be an engine of growth. The Polo brand carries a price tag of Rs 4.57 lakh to Rs 6.4 lakh. In January-June 2011, the company sold 39,355 units clocking a growth of 453 per cent compared to 7,109 cars sold in the corresponding period last year. The Polo and Vento brands contribute 95 per cent of the sales.

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