Tuesday, September 06, 2011

Yamaha, Piaggio to launch scooters in 2012

Honda Motorcyle & Scooter India, which holds almost half the scooter market in India, faces a big challenge with two of the world’s largest scooter makers readying a foray into the country.

Next year India Yamaha Motor and Piaggio will both launch their brands here. While Piaggio is bringing the world-famous ‘Vespa’, Yamaha is believed to be eyeing the entry-level scooter market, where currently HMSI is the undisputed leader.

Interestingly, Bajaj Auto recently vacated the scooter market, saying it did not generate enough volumes for the company whereas Hero MotoCorp—a late entrant—has seen healthy volume growth with its lone scooter brand called ‘Pleasure’.

A Tier I vendor, who supplies critical components to top two-wheeler makers in India, told DNA that Yamaha is working hard on its scooter plans and will be talking about volume targets by the end of the month.

“We have been asked to supply critical components to the Yamaha scooter brand...the first scooter should be out in the market next year and as far as I can see it will have a significant indigenisation level,” the vendor said.

A spokesperson for India Yamaha Motor declined to offer any comments. Yamaha would manufacture the scooters at its existing facilities at Surajpur and Faridabad.

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